This is the short description that grabs the attention of the buyer. Here, we seek to identify the customers problem, show how we solve that problem and give a compelling reason why the customer should by from us rather than someone else. Consider what are going to be the customers objections and address them.
Stylistically you can use bullet points or prose. You know your audience.
Consider including images if relevant, as on the left in the image gallery. Are screenshots of products relevant? Or marketing images? Or images of consultants? Let the customer visualise what it is like to work with you or engage with your products and services.
In this section we provide more details about the products and services. This could be an overview of what the customer can expect. It could be the steps in the process, the stages of engagement or the outputs. This is what the customer is getting for their money. Again, we are looking to provide the customer with the information they need to make a buy decision and to overcome objections.
Here you can list features and benefits.
Below you will see either related products or, if you are on a Business Lite or Business Premium, you will see your other products and services listed as ‘You may also like’.
We can provide additional information if relevant for example:
Just give us a call at +44 (0) 20 30 111 595. Our phone support is available Monday through Friday from 8am – 5.30pm GMT. Please note that phone lines will be closed on weekends and all major UK and US holidays.